Building trust that drives movements.

As Seen In

In an era where seeing is no longer believing, I help impact leaders build trust so we leave this place better than we found it.

Building Movements by…

  • Fractional commercial and impact leadership support. Driving strategy and execution to create new global movements.

  • Get clear on what you stand for and why people should believe you. For a single company, a whole portfolio, or a cause. The story that holds up under scrutiny and builds trust with customers, investors, policymakers and talent.

  • Turn you and your company into a voice people trust. Whether it’s through LinkedIn, media, speaking, or thought leadership, we build the flywheel that compounds so the right people keep finding you, backing you, and buying from you.

  • In an era where seeing is no longer believing, you can't fly blind. We build the systems to read the narrative in real time and steer you through the moments that define value — fundraises, M&A and transactions, crises and scrutiny — so you lead the story instead of chasing it.

  • Work out who needs to be on your side — customers, investors, your team, partners and policymakers — and how to win them. We identify the right people to support you, build the plan, and execute it to bring them with you, so you reach every milestone faster.

  • Win hearts, minds and momentum around the moments that matter. We design and run issue-led campaigns — anchored to the events and milestones that count — that mobilise the audiences and decision-makers you need on side.

  • I've spoken on global platforms and intimate leadership gatherings alike.

    Example’s include:

    • Building Trust When Seeing Is No Longer Believing

    • Green Communications Training

    • Trends in sustainability

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About Me

  • Abbie is a serial entrepreneur and advisor to global leaders, with a background spanning policy, strategic communications and business building.

    She has spent years building platforms and movements - from leading a presidential campaign in West Africa to launching campaigns at global forums. At Aequitas (AEQ Global), a policy and communications agency, she delivered political risk and policy work for clients across Africa, Europe and the UK. At the Confederation of British Industry (CBI), she supported UK businesses through Brexit, grew the London and South East portfolio, and set up the CBI’s first sustainability working group.

    She went on to co-found Compare Ethics, an AI that enabled enterprise businesses to build trust in sustainability, raising £2m+ from investors including Morgan Stanley and family offices, with clients including Zalando, Reiss, Reformation and Barbour. She led the company’s exit process and secured four offers.

    Through Compare Ethics, she built a first-of-its-kind UK community of 60+ enterprise retailers representing £17bn in market capitalisation. The group shaped Competition and Markets Authority guidance, so businesses could talk about sustainability with confidence and consumers got more accurate sustainability communications.

    Today, she works with clients ranging from tech companies to NGOs. As a fractional commercial leader for impact businesses, she works with leadership teams on commercial and impact strategy, builds teams, and executes to deliver milestones faster. She also helps founders build trust ahead of key moments such as fundraising or campaigns. She believes we each have a responsibility to leave the world better than we found it, and that business is one of the most powerful ways to do it.

    Abbie speaks regularly, including a main-stage keynote at Web Summit and talks for Barclays and the British Fashion Council. She received three investment offers on Dragons’ Den, and writes for 30,000+ founders and decision-makers through LinkedIn and her newsletter.

    Forbes 30 Under 30 · LinkedIn Top Voice · Founders Forum Female Founder to Watch · GP Bullhound Company to Watch finalist · SaaStock global funding competition winner

Testimonials

  • Tim Wilson - Serial Founder and CTO

    Abbie is a leader. Having worked with her for nearly 5 years I can attest to her ruthless passion and ambition for positive change and how she enables and empowers others that in others. Focussed, diligent, considerate and most importantly, ‘human’ first. Abbie is not only a true pleasure to work with, but simultaneously a force to be reckoned with - who will do everything in her power to accomplish the greater good, in any scenario, for those around her.

  • Donata Garrasi - United Nations, World Bank and OECD Leader

    Abigail is a high performing professional. She has a fine understanding of complex, political situations and can master a variety of complex tasks and people effectively. She is a hard worker, motivated and motivating person. A pleasure working with her.

  • Tanya Vacarda - Founder & CEO at PAIWE

    Abbie helped me build brand and commercial clarity. Her advice is always super actionable and practical. Abbie gave me clarity on what I needed to do and how to tailor my approach, allowing me to fundraise with confidence. 

  • Natalie Klepáčová - Advocacy and Engagement at Cool Earth

    Working with Abbie has been an absolute pleasure. Not only is she incredibly knowledgeable about campaigning and advocacy, but she also made the entire process feel really manageable and gave me confidence every step of the way. Her guidance was invaluable throughout the campaign, and I always knew I could rely on her!

  • Frankie Hewitson CEO & Founder at The Frank Co

    Abbie is an incredible advisor to us at The Frank Co., helping shape our growth strategy at a really important stage. One of the areas she's added so much value is in how we approach some of our complex and sensitive programs such as supply chain wages and compliance across the fashion supply chain and helping us structure our work so it's easier for brands to engage with.

    What sets Abbie apart is the breadth of her network and her experience working with companies of every size and type. She brings a brilliant energy to every conversation...supportive, enthusiastic, and genuinely invested in what we're building. What I love most is how she rolls up her sleeves and gets involved; she doesn't just advise and then step back- she's proactive and moves quickly. 

    She's also an excellent problem solver, and just as importantly, she respects what matters most to us. Where we feel strongly about our goals, she works around them rather than against them, which has made her an advisor we trust completely.

    Abbie is brilliant, and we're lucky to be working with her. 

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