Enabling the next generation of trust-makers.

A new world requires a new playbook. As a serial AI founder with 15+ years building business, policy, and communications strategy, I help leaders build trust and shape the change they want to see.

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Services

We're living through a moment where the old playbooks no longer hold. How you build, how you communicate, how you earn trust, all of it is being rewritten.

Geopolitics, regulation, activism, misinformation. The forces reshaping how the world sees your organisation are largely outside your control. But loss of control does not mean loss of relevance, or lack of ability to progress on what matters most. It means your judgment, your timing, your strategy and your team matter more than ever. That's where I come in.

I advise impact founders on accelerating their mission and growth. And I help C-suite teams build the strategic clarity to lead, whether that means moving fast or staying still.

  • Keynotes and Panels

    I've spoken on global platforms and intimate leadership gatherings alike bringing sharp insight, warm authority, and talks that leave audiences with a new way of seeing the world they're operating in.

    Example Topics include:

    • Navigating a post-truth world with clarity and confidence

    • Sustainable communications and the green claims landscape

    • Entrepreneurship, growth, and building amongst chaos

    • Thriving after cancer — because disruption can be the beginning, not the end

  • Policy and Communications Advisory

    • I advise teams navigating complex policy environments, regulatory pressure, and high-stakes communications. Turning uncertainty into strategy and chaos into competitive advantage.

  • I work with impact companies to close the gap between a powerful mission and the commercial traction it deserves — from sharpening your theory of change to getting investor-ready and finding the growth levers that actually move the needle.

The Process

Clarity First

Where are you now and what's holding you back

Chart the Course

An actionable playbook to get you from where you are to where you need to be

Compound

Build momentum that multiplies over time

Helping organisations find clarity, build trust, and grow in a world that refuses to stay still.

Testimonials

  • Founder - PAIWE

    Abbie helped me build brand and commercial clarity. Her advice is always super actionable and practical. Abbie gave me clarity on what I needed to do and how to tailor my approach, allowing me to fundraise with confidence. 

  • United Nations, World Bank and OECD Leader

    Abigail is a high performing professional. She has a fine understanding of complex, political situations and can master a variety of complex tasks and people effectively. She is a hard worker, motivated and motivating person. A pleasure working with her.

  • Serial Founder and CTO

    Abbie is a leader. Having worked with her for nearly 5 years I can attest to her ruthless passion and ambition for positive change and how she enables and empowers others that in others. Focussed, diligent, considerate and most importantly, ‘human’ first. Abbie is not only a true pleasure to work with, but simultaneously a force to be reckoned with - who will do everything in her power to accomplish the greater good, in any scenario, for those around her.

Let’s Chat.