In chaos, there is opportunity.
I help leaders find it.

As Seen In

About Me

  • I've spent the last 15 years doing one thing consistently: finding the opportunity inside the chaos — and helping others do the same.

    I started out as one of three people at a boutique political consultancy, Aequitas, and within three years was leading a presidential campaign in West Africa and advising UN-partnered NGOs across multiple continents. I learned early that the leaders who win in complex, high-stakes environments aren't the ones with the most information. They're the ones who can cut through it.

    At the Confederation of British Industry, I grew a £1m regional portfolio and built the organisation's first sustainability working group — getting organisations ready for the transition they all need to make. I was already seeing that the businesses that could make sense of the fast-changing landscapes would be the ones that shaped it.

    Then I built one myself. As Co-founder and CEO of Compare Ethics, I landed enterprise clients including Zalando, Reiss, Reformation, and Barbour, built a community of over 60 of the world's leading retailers, and raised over £2 million from investors including Morgan Stanley. The business earned Forbes 30 Under 30 recognition, a place in Google's first UK Female Founder Accelerator, and the PwC accelerator programme. I then walked away from Dragons' Den with three offers.

    I'm also a mother who beat cancer. And the experience didn't slow me down; it sharpened everything. It clarified my mission: to heal people and the planet through human-centred policy, business and technology.

What I Do

  • I've spoken on global platforms and intimate leadership gatherings alike bringing sharp insight, warm authority, and talks that leave audiences with a new way of seeing the world they're operating in.

    Example Topics include:

    • Navigating a post-truth world with clarity and confidence

    • Sustainable communications and the green claims landscape

    • Entrepreneurship, growth, and building amongst chaos

    • Thriving after cancer — because disruption can be the beginning, not the end

  • I advise teams navigating complex policy environments, regulatory pressure, and high-stakes communications. Turning uncertainty into strategy and chaos into competitive advantage.

  • I work with impact businesses to close the gap between a powerful mission and the commercial traction it deserves — from sharpening your theory of change to growth plans to getting investor-ready and finding the growth levers that actually move the needle.